When you'll reach for a QR code
Shops print one QR code for the menu, a delivery link, their official chat account or a payment page and stick it on the table or counter — customers scan and they're there. Business cards, posters, packaging and sign-up forms use them too, removing the 'type the URL by hand' step between the physical and digital worlds. For a small business it's a near-zero-cost digital touchpoint.